Hubspot
journey MAPS
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”tHE KEY TO MARKETING STRATEGY IS
AN AUTOMATION MAP.”
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HubSpot's automation map is my go-to guide in the marketing realm. It transforms my approach by streamlining tasks and freeing up time for creative endeavors. Visualizing automated workflows on this map feels like sketching our customer journey, from first contact to conversion. It's not just a tool; it's my companion for creating personalized experiences and nurturing leads with precision. In a fast-paced marketing world, HubSpot's automation map is my secret weapon, ensuring efficiency, consistency, and success in every campaign.
Autopilot : journey maps
Email Marketing:
There is a way to do it!
Anatomy of a lead capture email
Although it is good to write emails intuitively. To figure out and write emails using the science behind it will be much more useful. What exactly should go into an email to get user to engage & revert back on your emails?
Anatomy of an email gets you behind the scene to unravel the basic constructs of a capture email. This method has been able to raise the engagement rates for emails by 30%.
Market Automation
Is not the same as Digital marketing
Market automation tools
Market automation tools were used to segment leads, put them on a product lifecycle and deliver goods and or service as in this case to them at various touchpoints. Messaging, engagement, reengagement, conversational marketing
intelligent segmenting solutions, Geo targeting. maintaining snippets & Playbooks for the sales team.
Additonally also enabled, Redirect Focus To Strategy, Support Customer Interactions, Gather Meaningful Analytics.
Marketing, whats the bottomline?