Montreal College

of information technology


Problem

Montreal College IT Website in its present setup did not provide global accessibility to its content for all its users. There were very looming functionality lapses that gravely affected the user delight.

Team: Joseph John a team of Designers & Developers
Role : Analyse User behaviour, Stakeholder interviews, ideation & product realignment to meet customer delight levels.
Time: Ongoing
Secondary analysis, Heuristics, Redroutes, Problem statements,
Gestalt & Building Mockups.

Using Gestalt methods to redefine the MCIT Menu system

Montreal College IT with over 200 content heavy pages had an unique problem. Return visitors & exit rates. While the return rates were lower than 20 % the exit rates were very high. Since most visitors were exiting at the source, we decided to find a solution at that point.

Retaining the existing landing page structure and tweaking the navigation to retain users on the system resulted in revamping the menu system.

Heuristics applied
1. Visibility of system status
2. Consistency & standards
3. user control & freedom
4. Recognition /recall
5. Efficiency of use

Constraints
Too much information
A large section of product listings
User finds it hard to process information
User does not see a final purpose
Scrolling info

Categorise info

Categorising the labels into three levels.
The levels could be accessed horizontally.

Populating the levels with the respective info