Maximalism
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”If UX activities are an immersion in Minimalism,Marketing is the art of Maximalism.”
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Almost all the works below explore the maximalist approach. Although everyone strives for minimalism & simplification, Minimalism has been a buzzword in our society for some time now. People have come to realize that the accumulation of “stuff” doesn’t satisfy – we just end up wanting more, and more, and more. And then some more. It never really ends. Our new state of the art iPhone becomes old and boring when the newest model is released a year or so later. Our clothes go out of fashion quicker than the seasons change. A new model of car comes out half way through the year, making our 2017 model seem dated. It’s a constant circle of want-buy-want-buy-want-buy-want. There is never a conclusion and we never really “make it.” It truly misses the mark.
The works below has been client driven. Client has a lot to say within a given time or space, who is usually oblivious to design, minimalism or simplification. The more the better. In such cases a Maximalist approach is better.
“Minimalism for minimalism’s sake will leave
you just as empty as filling your home with material goods”
-Kelly Warkentin
Content development : Motion Design & Videography
Email Marketing:
There is a way to do it!
Anatomy of a lead capture email
Although it is good to write emails intuitively. To figure out and write emails using the science behind it will be much more useful. What exactly should go into an email to get user to engage & revert back on your emails?
Anatomy of an email gets you behind the scene to unravel the basic constructs of a capture email. This method has been able to raise the engagement rates for emails by 30%.
Market Automation
Is not the same as Digital marketing
Market automation tools
Market automation tools were used to segment leads, put them on a product lifecycle and deliver goods and or service as in this case to them at various touchpoints. Messaging, engagement, reengagement, conversational marketing
intelligent segmenting solutions, Geo targeting. maintaining snippets & Playbooks for the sales team.
Additonally also enabled, Redirect Focus To Strategy, Support Customer Interactions, Gather Meaningful Analytics.
Marketing, whats the bottomline?