Methodology

Classical UX Methodology

I began the project with secondary research, which incidentally is an ongoing process.  Sometime secondary information is more vital than primary information, as much of the said answers are sought and curated online or documented in libraries. This helps you build assumptions, which can then be challenged by primary research. It is only a matter of carefully examining existing research to move forward. Primary findings sometimes confirm the documented information in some cases.

My assumption that users everywhere liked and related to movies was challenged when I went into primary reseach.

Why is it important to keep away from Visual Design & Code during the
User Experience Design process.
During he design process, I have noticed developers & Designers trying to ramp up product in development. It often makes the stakholders go for a fast one, cutting across research & findings for flashy visuals and or enable a poor product through code. Easily accessible templates to solve complex problem. Both the methods are unyielding. Going slow on Visual design. Despite the product being a visual medium, there is a danger of hastily assuming the finished output using visual design shortcuts. In order to restrain from that loophole a visual design –last approach was undertaken. As a result no instance of finished visual elements were implemented.

Lean UX & Design sprint methodologies help better

Burrowing heavily from the Doodle UX methodology(To doodle involves thinking and making at the same time), I set about altering the upcoming designs rapidly.

Think-Make- check process of altering the tweaks on the go, without letting the visual design overtake the structure or hide its faultiness. The Google ventures Design Sprint method lent more structure to the whole pipeline.